TikTok Celebrates Latin Heritage Month With 2024 Latin Visionary Voices List

The Latin community has always been a powerhouse of creativity, resilience, and culture—cultivating spaces for people to celebrate their heritage while contributing to global trends on TikTok. We continue to be inspired by our Visionary #CasaTikTok community and we're honored to provide a space where diverse voices come together to uplift and celebrate Latin culture. Each day, we are uplifted by our remarkable Latin creators, industry disruptors, and small business owners who inspire us with their creativity, passion and innovation.

Creators

• @alex1leg [he/him] (Los Angeles, CA) - Alex Parra is a motivational speaker, former U.S. Para swimmer, and two-time cancer survivor. After losing his leg at sixteen, Alex's resilience and adventurous spirit have only grown stronger. Through his inspirational content, Alex raises awareness for disabilities, empowering others to defy the odds with a positive outlook.

• @joolieannie [she/her] (Chicago, IL) - Jools Lebron has become a viral sensation with her "very demure, very mindful" TikTok trend. Known for her engaging makeup tutorials and unique content featuring her Bratz doll collection, Jools gained widespread recognition with her video on being demure at work, which has amassed over 52 million views. Her influence has extended to celebrities and brands alike, cementing her place as a cultural trendsetter.

• @latinapreneur [she/her] (New York, NY) - Andrea Casanova inspires with her entrepreneurial journey and motivational content. A proud Latinx entrepreneur, Andrea shares her expertise with her followers while using her platform to mentor and uplift fellow Latinx creators and business owners. Watch her share her happiest day.

• @thedaisysanchez [she/her] (South Florida) - Dr. Daisy Sanchez is a licensed cosmetologist, general surgeon, and proud mom, currently completing a fellowship in plastic and reconstructive surgery. As a first-generation Mexican-American and the daughter of immigrants, she is known for her vibrant and relatable content, from heartfelt storytelling to lively dance videos. Her channel blends her love for beauty, skincare, and medicine, all while advocating for women pursuing their dreams.

• @themoodyfoody [she/her] (Miami, FL) - Toni Chapman is an Afro-Latina chef, cookbook author, and media personality, blending her love for Latin flavors with creative, easy-to-follow recipes. Through her TikTok, Toni shares her culinary expertise while encouraging her audience to get adventurous in the kitchen with bold, delicious flavors, while celebrating diverse cuisines. Check out her cajun butter turkey recipe!

Industry Disruptors

• @adrien_nunez [he/him] (Nashville, TN) - Adrien Nuñez is a former University of Michigan basketball player. Adrien built a devoted TikTok fanbase in college, quickly becoming a leader in NIL opportunities. Now a lifestyle content creator and artist, Adrien brings his signature confidence and authenticity from the court to the stage. He is proud of his first ever video which was the catalyst for his TikTok journey.

• @jessiereyez [she/her] (Toronto, Canada) - Jessie Reyez is a multi-platinum, award-winning artist born to Colombian immigrants who found her love for music early, learning guitar from her father. Known for her electrifying performances, Jessie connects with her growing fanbase through her art and authentic self.

• @kamilla_cardoso10 [she/her] (Chicago, IL) - Kamilla Cardoso is a professional basketball player with the Chicago Sky, making waves in her first season after winning two championships at South Carolina. Kamilla’s journey is a testament to her strength and resilience, and she’s just getting started.

• @katvoltage [she/her] (San Diego, CA) - Katya Echazarreta, an Electrical Engineer and the first Mexican-born woman in space, uses TikTok to show that the sky is never the limit. She inspires others to create their own opportunities and forge their own path, proving that "no" is never the final answer. Her TikTok videos highlight STEM topics like her space exploration experience and personal achievements.

• @lauriehernandez_ [she/her] (Brooklyn, NY) - Laurie Hernandez is an Olympic gold and silver medalist. Now a junior at NYU, she balances her passion for acting and screenwriting with a career that includes winning Dancing with the Stars, publishing two NYT bestsellers, and serving as NBC's Gymnastics Analyst for the Paris Olympics. Laurie shares inspiring and humorous content about gymnastics and personal well-being.

• @rauwalejandro [he/him] (Orlando, FL) - Rauw Alejandro, is a Puerto Rican singer and rapper who captivates audiences on TikTok with his charismatic personality and engaging behind-the-scenes content. Known for chart-topping hits like “Todo de Ti” and “Te Felicito,” Rauw uses his platform to connect with fans, offering a glimpse into his musical journey and tour experiences.

Small Business Owners

• @bookpapi [he/him] (Queens, NY) - Adrian owns The World's Borough Bookshop in Queens, a space dedicated to uplifting BIPOC authors. With a love for storytelling, he curates diverse narratives and uses TikTok to celebrate literature for all ages, championing the stories that matter.

• @bossupcosmetics [she/her] (Houston, TX) - Aaliyah Arnold started BossUp Cosmetics at age 14 and built it into a multi-million dollar brand before turning 19. With a mastery for selling on TikTok Shop, Aaliyah turned followers into loyal customers, making BossUp a go-to in the beauty world. Her success goes beyond business—she’s created a lasting legacy, hiring family members and proving how TikTok can fuel creativity, entrepreneurship, and community impact. Check out one of her proudest moments.

• @combicafe [he/him] (Denver, CO) - Alejandro Flores-Muñoz is a small business owner and advocate empowering immigrant and LGBTQ+ communities. As the founder of Combi Taco and Stokes Poke, he’s breaking barriers and providing meals to underserved populations. Through TikTok, Alejandro shares his journey as an entrepreneur, inspiring others to create opportunities and push for a more inclusive future.

• @glamlite [she/her] (Los Angeles, CA) - Gisselle Hernandez is the founder and CEO of Glamlite Cosmetics, one of the fastest-growing indie beauty brands. On TikTok, Gisselle gives her followers a behind-the-scenes look at her entrepreneurial journey, and building a beauty empire from the ground up.

• @ilovechamoy [she/her] (McAllen, TX) - Annie Leal is the founder of I Love Chamoy, a healthy snack brand bringing the bold flavors of Mexico to people with different dietary needs. Annie uses her platform to share her love for her culture through food, making Mexican flavors more accessible for everyone.