.idk Unleashes New Video For “Kickin”

On the heels of dropping 2:22, a dual release featuring the Gunna-assisted “TiFFANY” and newly released track “KiCKIN,” ” .idk. is back with the official music video for the latter.

The two songs (the former of which features Gunna) arrive in conjunction with the launch of .idk.’s exclusive giveaway of his own reimagined version of the ultra-coveted Tiffany 2:22 Datejust Rolex Watch. A disruptor in the truest sense, .idk.’s latest move sees fashion as a medium in his self-expression. It’s also a reflection of long-running threads in Jason Mills’ tenure as a Black designer; from his Lids HD collaboration at the tail-end of 2023 to past work with LVMH’s Christian Dior brand, and beyond. 

2:22, out now via Clue No Clue, finds .idk. utilizing rap as a limitless canvas for him to explore themes of money and materialism over hypnotic drum patterns. “KiCKIN” is coated in deadpan charisma and casual flexes.