Brandy On Her Stella Rosa Partnership: "It's Such A Blessing" (Exclusive)
Grammy Award-winning singer, actress, and writer Brandy has much to celebrate.
On Thursday (April 11), Brandy was overjoyed as she celebrated her collaboration with Stella Rosa, Stella Rosa Brandy in Los Angeles.
"It's such a blessing," shared Brandy. "I had heard her Stella Rosa before and I was just so excited that they were making a cellar Rosa Brandy and it's just been such a blessing to work with them and work with the family oriented company."
Brandy is the face of the launch campaign, in which she has curated her own “B Rocka” cocktail, featuring Stella Rosa Smooth Black Brandy, lemon juice, simple syrup, and muddled fresh blackberries.
Ahead of the event, Brandy told us exclusively that she was excited for people to try the delectable flavors of Stella Rosa Brandy, a collection of hand-crafted premium fruit-flavored brandy.
During the event, Brandy was introduced by Steve Riboli, CEO and President of Riboli Family Wines and third-generation Riboli family member, and Marco Campo, the district manager of the San Fernando Valley and Santa Barbara, who showered the singer with praise for her legacy and thanked her for her stellar work with Stella Rosa Brandy.
"We're so proud and pleased to have Brandy as she has been a part of our journey with Stella Rosa and Stella Rosa Brandy across the country," Riboli said excitedly. "It's been a great, great, experience for all of us here."
Campo shared, "When we started Stella Rosa Premium imported Brandy under the Stella Rosa umbrella, it quickly became a huge success. We started it off in a few markets, and it’s now the number one selling branding in the United States."
Following that, Brandy treated the crowd to an exceptional performance of her 1994 smash hit "I Wanna Be Down," which is now 30 years old. However, the crowd's knowledge of the lyrics was special.
During the event, select press members were also the first to sample the newest flavor in the Stella Rosa Brandy line: Butter Toffee. Stella Rosa's Butter Toffee tasted like a sweet treat, smooth and creamy.
"Stella Rosa is a brand that is 21 years old this year and so we have experienced the growth of Stella Rosa and who we cater to across the country is amazing all ages," said Riboli."That's the beautiful thing about the Stella Rosa brand goes for all ages 21 to 91, and I think what's fantastic is we've been able to introduce flavors constantly new introductions of flavors because we want the customer to feel good and to come on the journey with us."
As the evening continued, guests enjoyed Stella Rosa craft cocktails, appetizers, and sounds by LA's iHeart Radio's DJ Santana.
Watch our full interview with Brandy and Steve Riboli below for more on the Stella Rosa Brandy collaboration. You can also buy the latest Stella Rosa on their website or at a nearby store.
