Billie Eilish Makes History In Mexico City With ‘Hit Me Hard & Soft’ Fan Experience

Billie Eilish has further solidified her universal impact, taking over Mexico City last week with her latest third studio album, ‘HIT ME HARD AND SOFT.’ Throughout the buzzing week, Eilish held an exclusive Q&A for the inauguration of her anticipated Pop Up store. The following day, the global superstar brought a surprise HIT ME HARD AND SOFT Fan Experience to life in support of the special album release. 

Following the Q&A on Thursday, the official Pop Up store was opened to the public from July 19-21. As the official sponsor of the HIT ME HARD AND SOFT Experience, American Express offered card members exclusive benefits during the three days, including access to purchase a special Billie Eilish merchandise item when paying with their Amex Card, receiving a complimentary gift when making this transaction, and enjoying a unique checkout line during the store’s opening hours.  

Taking over the Polyforum Siqueiros on Friday, Latin music sensation Young Miko welcomed the global superstar on stage to an audience of over 350 fervent fans, thrilled to witness both artists come together for the first time. As the surprise host of the evening, Miko and Eilish sat to discuss all things ‘HIT ME HARD AND SOFT,’ share personal experiences and connect with fans. 

The ‘HIT ME HARD AND SOFT’ event in Mexico City follows the release of Billie Eilish’s best-selling and most acclaimed studio album of all time. Since its release on May 17, ‘HIT ME HARD AND SOFT’ has garnered more than 2 billion streams worldwide and has reached #1 in 25 countries.