Amazon Music Celebrates The Global Impact of Música Mexicana with New Documentary “Gen Mex”
Arriba la mùsica Mexicana!
Today, Amazon Music announced their newest documentary called GEN MEX, which highlights the global impact of mùsica Mexicana across the world.
This new documentary is apart of a a month-long celebration and campaign to celebrate the Mexican culture and its music. It’s set to focus on the genre’s growing influence and its ability to connect fans across generations, genres, and nations, such as country music in the U.S. and Sertanejo in Brazil.
Executive produced by Jessy Terrero and directed by emerging filmmaker Alejandra Hinojosa, the documentary traces the global takeover of Mexican music through the voices of the artists, producers, songwriters, executives, and tastemakers who created it.
“GEN MEX, Your Generation of Música Mexicana” will feature interviews with artists including Fuerza Regida, Natanael Cano, Banda MS, Alicia Villareal, Grupo Frontera, Estevie, Grupo Firme, and Joss Favela. Terrero said, “Música Mexicana has always had a deep cultural influence, and now its impact is being felt globally in ways we've never seen before. GEN MEX tells the story of this musical movement and the artists leading the charge.”
Rocio Guerrero, Amazon Music’s Head of Music, Latin-Iberia, said, “During the past years, we’ve witnessed the tremendous growth and impact of Mexican music in the world. At Amazon Music, we want to emphasize that influence and dive deeper into the story behind its evolution. Every year, we shine a light on the different genres that break barriers and impact culture: Dembow in 2022, and Latin Hip Hop in 2023. Fans speak for themselves and in 2024, Música Mexicana grew +249% year-over-year globally on Amazon Music, becoming the #1 Latin genre on our service. This campaign is for all the fans and artists that have made this movement possible.”
Continued Guerrero, “With the theme of “Music Connects Us,” our campaign explores how music, and especially Música Mexicana, connects generations, genres, and nations around the world.”
To soundtrack the documentary and further illustrate how Música Mexicana connects generations, new Música Mexicana star Xavi releases an Amazon Music Original cover of one of the beloved Marco Antonio Solís’ biggest hits, “Invéntame.” Xavi said, “Since I was very young, Marco Antonio Solis has been one of the artists that I’ve admired the most. It’s an honor to put my own spin on a classic like “Invéntame,” a song that is very special to me and my family.”
On September 24, Música Mexicana sensation Eden Muñoz will release “Piensa en mí,” a new Amazon Music Original and Spanish-language cover of “Pense em Mim,” a sertanejo song first recorded by Brazilian duo Leandro e Leonardo, to celebrate the strong connection between Música Mexicana and Sertanejo.
The first episode of “GEN MEX, Your Generation of Música Mexicana,” the new two-part documentary from Amazon Music, is available to watch today exclusively on the Amazon Music app. The second episode will premiere on September 30.
To keep connecting Música Mexicana’s fans and artists from around the world, Amazon Music will also present an exclusive global livestreamed concert from México on September 24, headlined by superstars such as Eden Muñoz, Xavi, Chiquis, and Michelle Maciel. This concert will be available for fans to stream on Amazon Music’s Twitch channel and on Prime Video.
Amazon Music’s commitment to Música Mexicana goes beyond this campaign, with projects that bring fans closer to the artists from the genre in special ways, such as Peso Pluma’s exclusive merch tour shop, launched earlier this year.
Watch the trailer for “GEN MEX, Your Generation of Música Mexicana,” here.
